Companies operating with a linear supply chain models often overlook the impact that end-users can have on core supply chain processes. From what gets made, to how it gets made, used and disposed, end-users have a significant influence on how supply chains operate. As the global trade rapidly evolves, business and government leaders are seeking more regionalized, sustainable circular models that position “consumers” at the center of dynamic value creation and consumption networks that use CE to promote a dynamic and sustainable response to emerging national and international trendsThis chapter outlines the role that consumers will play in developing and sustaining circular supply chain strategies and processes, based on the principles of Circular Economy. First, the document describes the economic, social, and ecological trends that motivate organizational leaders and managers to implement more circular supply chain models; rather than focusing strictly on consumption, these organizations seek to design value-creation systems that support a more holistic view of people’s lives, with an engagement of companies and consumers across the various processes needed to support a balanced CE ecosystem.These new approaches empower consumers, increase sustainable business profits, and reduce the environmental impact of human activityThen it provides specific ideas on how managers can leverage end-users to close, slow, narrow, intensify, and dematerialize core supply chain processes.
