Public concern about environmental and social aspects of food production, including fishery, emerged recently. This led to initiatives of Corporate Social Responsibility (CSR), whereby companies voluntarily integrate social and environmental concerns in their business operations and nowadays most food producers and processors are engaged in some forms of CSR.Seafood consumers are increasingly sensitive to factors like environmental conservation, product origin, preservation of rural communities and workers’ rights. This study analyzes consumer preferences in relation to environmental and social responsibility and investigates the different existing labeled standards on canned tuna fish, evaluating the effects of CSR-labeled information on market price and consumer choice.Results show that consumers are preferring environmentally and socially sustainable products. The findings indicate that products with environmental certifications are priced higher than noncertified products, while those with social certifications are priced similarly to regular products. For consumer choice, canned tuna with certifications is preferred to non-certified products, with similar willingness to pay for both types of certifications. The willingness to pay seems to increase with income and decrease with age. From these findings, managerial and policy implications can be drawn, such as the importance of product attributes for market strategies and pricing, and the role of certifications in consumers choice and the importance of increasing consumer understanding of the CSR-related certifications.
