Research Project “Analysis of Enabling Elements for the Configuration of Innovative Businesses in the Circular Economy” PON 2014-2020: The project involves a partnership between the Department of Management of the University of Verona and the company Eismann Italia and focuses on the study of the transition from linear to circular economy from a consumer perspective, focusing on purchasing behaviors and the role of new circular business models, and related corporate communication, in shaping consumer decision-making processes
