The primary goal is to facilitate the transition towards a more sustainable and circular management of organizational and operational processes, with a particular focus on cost efficiency, customer orientation, and environmental sustainability. The Lab is committed to developing advanced measurement systems to help businesses monitor and optimize their circular processes, contributing to the decarbonization of the supply chain and achieving greater circularity in economic flows.

The transition to a circular economy requires the adoption of new technologies and the integration of innovative practices, which often involve significant changes to existing processes. Effective information management, digitalization, and the use of enabling technologies such as blockchain, artificial intelligence, and IoT present additional challenges, as they require advanced skills and significant investments. Moreover, collaboration among various supply chain actors, from suppliers to end consumers, is essential to overcome the organizational and operational barriers that may hinder the adoption of circular models.

Special attention is given to closing resource loops, slowing product life cycles, dematerializing processes, intensifying resource use, and narrowing production cycles. Another crucial area of focus is the implementation of enabling technologies that support digital transformation along the supply chain, which is essential for activating sustainable and circular processes. The Lab also promotes service regeneration, integrating digital transformation with environmental sustainability to create a long-term positive impact.