On May 13, from 2 p.m., as part of the Research Talk “Assessing sustainable practices in consumer experience online: a methodological shift,” the Loop Research Center will host Raffaele Filieri, visiting professor in Digital Marketing from the Audencia Business School in Nantes, at its premises in the Department of Management at the University of Verona to discuss “Paradox of digital sustainability: do virtual influencers drive real-world change?”
This seminar is proposed by the Circular Products & Services Lab.
The program includes:
14:00: Prof. I. Russo and E.C. Ricci - Greetings, presentation of the Center and LAB CP&S
14:15: Prof. D. D'Acunto - Speaker presentation and joint research activities
14:30: Prof. R. Filieri - The Paradox of Digital Sustainability: Do Virtual Influencers Drive Real-World Change?
